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Who is the man entrusted with guiding "America's Team"? Here's a closer look at the life, career, and vision of Brian Schottenheimer.

Cowboys Fit is far more than a premium gym; it is a performance ecosystem that delivers the Dallas Cowboys' training philosophy and rigor.

Aerial view of the championship golf course at The Westin Stonebriar Resort, where world class design meets the Frisco landscape. An...

The Frisco RoughRiders team has become one of the most popular minor league franchises in the country.

The 2026 FIFA World Cup is coming to North Texas, and Frisco is already preparing to welcome visitors from across the globe. With matches nearby at AT&T Stadium, the city’s hospitality, retail, and tourism industries are gearing up for record-breaking demand.

At just 18 years old, Centennial High School’s Jake Ysasaga became the youngest North Texas athlete to complete a half Ironman triathlon. His story of discipline and determination is inspiring Frisco and beyond.

From family-focused centers to luxury health clubs, here’s ten of the top gyms here in Frisco.

The Frisco City Council has approved a $182 million public-private partnership with FC Dallas to renovate Toyota Stadium.

i9 Sports in Frisco is redefining youth leagues with a focus on fun, safety, and inclusivity. From flag football to basketball, kids of all skill levels can play, learn teamwork, and build confidence in a supportive environment. Parents appreciate the convenient schedules and positive culture that put children first.

The official headquarters of the PGA of America, bringing world class golf championships and luxury hospitality to North Texas. The Omni PGA Frisco Resort has established itself as a key destination in North Texas, combining championship golf facilities with luxury accommodations and versatile event spaces. As the new home of the PGA of America, the resort enhances Frisco's profile as a sports and hospitality hub.

Soccer City in Frisco has become more than a sporting goods store. Family-owned and community-driven, it offers gear, expert fittings, and specialty products for youth players, fans, and professionals alike. From first cleats to rare pro-level shoes, the shop provides a personal touch that big-box retailers can’t match, making it a trusted hub for the city’s growing soccer community.

The Dallas Open, an ATP 500-level tennis tournament, is set to relocate to the Ford Center at The Star in Frisco, Texas, starting in 2025.

Home to The Star, Frisco has become synonymous with high-profile sports events and world-class facilities.

The NFC Championship Game features an all-NFC East battle between the Washington Commanders and Philadelphia Eagles.

Setting up a showdown between two of the league’s most potent offenses, the Chiefs will host Bills in the AFC Championship

The stage is set for the 2025 College Football Playoff National Championship as the Ohio State Buckeyes face the Notre Dame Fighting Irish.

The stage is set for an electrifying College Football Playoff Quarterfinal matchup as Arizona State clashes with Texas.

This highly anticipated 1st-round playoff game pits two of college football’s most storied programs, Texas and Clemson, against each other.

This AFC matchup pits two playoff hopefuls against each other. Houston and Miami look to secure their spot in the postseason.

The Dallas Cowboys and Carolina Panthers clash in an NFC matchup with rapidly dwindling playoff implications.