Kroger Doubles Down on North Texas with Ambitious Growth Plans
- William Taylor
- 6 hours ago
- 4 min read
Growth continues as new locations boost jobs and shopping in DFW
Kroger Co. is making a major investment in North Texas. According to the Dallas Business Journal, the Cincinnati-based grocery chain will spend roughly $160 million to open four new Kroger Marketplace stores across the Dallas-Fort Worth area.
The decision reflects both the region’s rapid population growth and the rising competition among grocery retailers in suburban markets. For Frisco residents, the projects highlight how close-by developments can expand local choices and shape the retail landscape.
Where the New Stores Are Planned
The Dallas Business Journal reports that Kroger’s first new store will open this fall at 113 E. Bonds Ranch Road in Fort Worth.
Two other stores are in the pipeline:
Little Elm: Construction began in April at U.S. 380 and FM 2931.
Anna: Groundbreaking is expected this fall at Rosamond Parkway and U.S. 75.
Each store will be more than 120,000 square feet, similar to the size of two football fields. Each carries a price tag of about $40 million. Together, the four projects represent $160 million in investment and will create about 1,200 jobs.
Features of the Marketplace Stores
Kroger’s Marketplace concept offers more than a traditional supermarket. Shoppers will find:
A Starbucks kiosk and Murray’s Cheese counter.
A fuel center for added convenience.
Expanded produce, meat, and seafood departments.
General merchandise such as home goods, apparel, toys, and outdoor products.
This format aims to provide one-stop shopping for fast-growing communities like Little Elm and Anna, where housing has outpaced retail development.
What It Means for Frisco
Although none of the new stores are inside Frisco, the impact will reach local residents:
The Little Elm location on U.S. 380 will serve western Frisco neighborhoods and help ease congestion along Preston Road and Main Street.
The Anna site on U.S. 75 strengthens a retail corridor that many northern Frisco families already use.
The addition of 250 to 300 jobs per store will bring new employment opportunities within a short commute.
The projects also reflect the Metroplex’s standing as a national growth leader. A report from PwC and the Urban Land Institute ranked Dallas-Fort Worth the top market for commercial real estate in 2025, with population increasing 6.1 percent between 2020 and mid-2023.
A Competitive Grocery Market
Kroger is the second-largest grocer in Dallas-Fort Worth, holding about 19 percent of the market compared with Walmart’s 29 percent, according to Axios. The company’s expansion comes after the collapse of a planned merger with Albertsons and the closure of underperforming stores in other parts of the country.
At the same time, San Antonio-based H-E-B is expanding quickly in North Texas. The chain has opened multiple stores in recent years and announced upcoming sites in Rockwall, Irving, Murphy, Forney, and Denton.
For Frisco households, this competition means more shopping options, expanded in-store services, and stronger price competition as chains vie for customer loyalty.
What's Next For Kroger
Kroger’s $160 million expansion is a clear sign of confidence in the region’s future. For Frisco, the ripple effects include better access to goods, new employment opportunities, and the benefits of stronger competition in the grocery sector.
As construction continues in Fort Worth, Little Elm, and Anna, residents can expect more choices to shape their shopping routines. With North Texas growth showing no signs of slowing, major retailers are moving quickly to meet demand.
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