TruFire Kitchen & Bar Expands Frisco’s Dining Choices
- William Taylor

- 3 days ago
- 4 min read
Mediterranean-American fusion offers fresh flavors and a lively atmosphere

TruFire Kitchen & Bar, located at The Shops of Starwood in Frisco, continues to bring a unique blend of Mediterranean and American cuisine to the community. Known for its energetic atmosphere and emphasis on fresh, locally sourced ingredients, the restaurant has become a popular gathering spot for families, friends, and business professionals.
A Fusion of Flavors
TruFire Kitchen & Bar menu combines familiar American dishes with Mediterranean and Italian influences. Favorites include the Naked Avocado Salad, Latin Fire Pizza, and Spicy Garlic Noodles, alongside house-made hummus and seasonal specials. Each dish is prepared from scratch, with an emphasis on quality and flavor.
Guests will also find gluten-free and vegetarian options, making TruFire a flexible choice for groups with different dietary preferences. The approach is to make food adventurous without being unfamiliar, a balance that has helped the restaurant earn a loyal following.
A Social Atmosphere
Beyond the menu, TruFire emphasizes a dining experience that is vibrant and social. The layout encourages group gatherings, while the bar serves cocktails crafted with house-prepared syrups and muddled fruits. A popular choice among regulars is the Black Splash, a specialty cocktail that highlights the bar’s creative edge.
The restaurant also prides itself on its wine program. Reds are served at 55–65 degrees and whites at 45–55 degrees, ensuring each varietal is presented at the ideal temperature. This attention to detail reflects TruFire’s philosophy of combining quality with approachability.
TruFire Kitchen & Bar: Strengthening Frisco’s Sense of Community
TruFire has built a strong reputation among Frisco residents not only for its food but also for its hospitality. Guests frequently describe the restaurant as “their place,” a spot they return to for celebrations, casual dinners, or Sunday brunch.
The restaurant listens to feedback and regularly updates its offerings to match community tastes. Weekend brunch service, available until 3 p.m., has become a favorite for families and groups seeking a relaxed start to the day.
Convenient Location and Hours
Located at 6959 Lebanon Road, Suite 114, TruFire is part of the Shops of Starwood, one of Frisco’s most popular retail and dining centers. The location at the southwest corner of Lebanon Road and the Dallas North Tollway makes it easily accessible for both local residents and visitors.
The restaurant operates seven days a week:
Monday–Thursday: 11 a.m.–10 p.m.
Friday: 11 a.m.–11 p.m.
Saturday: 10:30 a.m.–11 p.m. (brunch until 3 p.m.)
Sunday: 10:30 a.m.–9 p.m. (brunch until 3 p.m.)
Reservations can be made online or by calling 214-872-3830.
Why It Matters to Frisco
Frisco’s dining scene has expanded rapidly in recent years, reflecting the city’s growth and diverse population. TruFire fits into this landscape by offering something different: a locally rooted restaurant with global inspiration.
For residents, it provides an option that blends high-quality dining with a relaxed, welcoming atmosphere. For the broader region, it adds to Frisco’s reputation as a city with a dining culture that rivals larger metropolitan areas.
Looking Ahead
As Frisco continues to attract new residents and businesses, restaurants like TruFire will play an important role in shaping the city’s lifestyle identity. With its commitment to fresh ingredients, inventive cocktails, and community connection, TruFire Kitchen & Bar is likely to remain a staple for years to come.

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